Unilever debuted its AI-driven design unit, Sketch Pro, on July 7, 2025, developed in collaboration with IPG Studios. This unit aims to create social-first content three times faster than traditional methods.
The new unit leverages AI tools, including Google’s Veo 3, to enhance production efficiency and relevance in marketing. This initiative marks a significant step in Unilever's digital transformation strategy.
By shifting away from a TV-first model, Unilever is investing in innovative approaches to reach consumers through emerging channels. This technological breakthrough is expected to improve the effectiveness and speed of its brand campaigns.
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