Unilever shut down its sustainable skin care brand, Ren Clean Skincare, on May 1, 2025, after failing to find a buyer. Unilever had acquired the brand ten years prior.
Ren Clean Skincare had achieved its zero-waste target by the end of 2021. The decision to close the brand is part of Unilever's ongoing portfolio streamlining efforts.
The inability to divest the brand through a sale indicates challenges in its performance or strategic fit. This closure allows Unilever to reallocate resources from this non-core asset.
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