Milk Makeup, the clean color cosmetics brand, announced on January 28, 2025, its expansion into Ulta Beauty, with products becoming available in over 600 stores nationwide and on Ulta.com this spring. This launch marks a significant milestone for Milk Makeup, which is recognized as a top 20 EMV makeup brand globally.
The partnership will bring Milk Makeup's popular products, including the Hydro Grip Primer and Cooling Water Jelly Tints, to Ulta Beauty's extensive customer base. Tim Coolican, CEO of Milk Makeup, stated that Ulta Beauty shares the brand's core values of inclusivity, community, and creative self-expression.
Maria Salcedo, Senior Vice President of Merchandising at Ulta Beauty, expressed enthusiasm for welcoming Milk Makeup, highlighting the brand's innovative, high-performance, and clean products. The collaboration is expected to expand Milk Makeup's reach and allow new and existing guests to discover its award-winning assortment.
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