Ulta Beauty and Target Corporation announced on August 14, 2025, that they have mutually agreed not to renew their Ulta Beauty at Target shop-in-shop partnership. The current agreement will conclude in August 2026.
The partnership, which launched in 2021, expanded Ulta Beauty shops into over 600 Target stores and also included Ulta's merchandise on Target.com. Customers with linked Ulta Beauty Rewards and Target Circle accounts will continue to earn rewards on eligible Ulta Beauty at Target purchases until the partnership ends.
Amiee Bayer-Thomas, Ulta Beauty's Chief Retail Officer, stated that while the partnership was a unique way to bring beauty to guests nationwide, the company will continue to execute its 'Ulta Beauty Unleashed' plans. This includes focusing on its wide-ranging assortment, expert services, and inspiring in-store experiences to reinforce its leadership in beauty.
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