Ulta Beauty announced on February 18, 2025, a partnership with Lucky to transform the omnichannel beauty shopping experience. This collaboration will enable beauty brands to seamlessly connect their Direct-To-Consumer (DTC) websites and marketing with Ulta Beauty's extensive in-store inventory in real-time.
The innovative partnership allows customers browsing a brand's website to view real-time product availability at nearby Ulta Beauty stores. This capability offers the convenience of same-day pickup or delivery from local Ulta Beauty locations, streamlining the shopping journey for thousands of beauty products.
By leveraging Ulta Beauty's network of over 1,400 stores across 50 states, the partnership provides beauty enthusiasts with faster and more efficient access to products. This strategic move strengthens Ulta's omnichannel model, enhancing guest discovery, improving conversion rates, and reinforcing its competitive advantage in the beauty retail landscape.
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