Ulta Beauty Reports Strong Q4 Results, Issues Cautious Fiscal 2025 Guidance Amid Market Share Loss

ULTA
September 19, 2025
Ulta Beauty announced its financial results for the fourth quarter and full fiscal year ended February 1, 2025. For Q4, net sales were $3.49 billion, compared to $3.55 billion in the prior-year quarter (which included an extra week). Comparable sales increased by 1.5%, and diluted earnings per share were $8.46, exceeding analysts' expectations. For the full fiscal year 2024, net sales increased 0.8% to $11.3 billion, with comparable sales up 0.7%. Operating profit was 13.9% of sales, down from 15% in fiscal 2023, and diluted EPS decreased 2.7% to $25.34. CEO Kecia Steelman stated that the company lost market share in the beauty category in 2024 for the first time. Looking ahead to fiscal 2025, Ulta Beauty issued cautious guidance, projecting net sales between $11.5 billion and $11.6 billion, and comparable sales growth of 0% to 1%. Diluted earnings per share are expected to be between $22.50 and $22.90, with an operating margin of 11.7% to 11.8%. Steelman indicated that 2025 will be a 'transitional year' with purposeful investments expected to pressure profitability in the near term. The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.