Urgent.ly, Inc. was honored with the “Overall Transportation Tech of the Year” award in the 2024 AutoTech Breakthrough Awards. This recognition highlights the company's leadership in the global automotive and transportation technology markets. The award program attracted thousands of nominations from over 15 different countries.
The award specifically recognized Urgently’s next-generation yield-based pricing technology, which was introduced earlier this year. This AI-driven dynamic pricing technology reliably predicts and optimizes job prices for roadside assistance services. It also enables Urgently to manage surges in demand, similar to surge pricing in ride-hail services.
CEO Matt Booth credited the company's data and engineering teams for developing this technology. The innovation leads to higher-quality customer experiences and empowers customer partners to build roadside assistance programs tailored to their business goals. This award underscores Urgently's innovative work in the industry.
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