Wheels Up announced on March 24, 2025, that it has named rEvolution, a global leader in sports marketing, as its Agency of Record for brand experiences. This partnership will focus on developing 'Wheels Down,' a unique customer experience series designed to elevate the private aviation lifestyle.
rEvolution's expertise in curating aspirational brand experiences is expected to enhance brand awareness and engagement for Wheels Up across the U.S., Europe, and beyond. The 2025 schedule for 'Wheels Down' experiences is set to kick off with the Wheels Down Clubhouse at the Masters in mid-April at Augusta National.
The announcement also highlighted Wheels Up's ongoing fleet modernization strategy, including the addition of two Challenger 300 aircraft expected to enter service in April. Furthermore, two Phenom 300 aircraft featuring refreshed livery and interiors are being introduced, with plans to upgrade the remaining Phenom 300 fleet.
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