U.S. Bancorp launched a new line of co‑branded checking and credit‑card products with Edward Jones on 2025‑11‑03. The products, branded as Edward Jones Everyday Solutions Powered by U.S. Bank, are available to Edward Jones clients through the firm’s network of more than 20,000 financial advisors.
The suite includes a checking account and three credit‑card offerings: the Edward Jones® Everyday Solutions Triple Rewards World Elite Mastercard®, the Edward Jones® Everyday Solutions Flex Balance Mastercard®, and the Edward Jones® Everyday Solutions Business World Elite Mastercard®. All products provide access to Zelle, overdraft forgiveness, complimentary Greenlight, and a large ATM network through U.S. Bank’s MoneyPass network.
The partnership, announced in 2024, is intended to give Edward Jones clients a single digital platform for everyday spending and investment management, while expanding U.S. Bank’s reach beyond its traditional branch network. The collaboration is expected to create cross‑selling opportunities and generate fee‑intensive revenue for both firms.
U.S. Bank reported net revenue of $7,032 million and net income of $1,736 million in its Q3 2023 earnings. Edward Jones manages $2.2 trillion in assets under care and serves approximately 9 million clients. The new products align with U.S. Bank’s strategy to deepen client relationships and with Edward Jones’s shift toward integrated financial planning services.
Industry analysts note that the partnership reflects a broader trend of banks forming strategic alliances to expand customer bases and offer integrated solutions. Potential challenges include integrating the two firms’ technology platforms and competing with other banks that have similar co‑branded offerings.
The launch marks a significant operational milestone for both companies, positioning them to capture new revenue streams and strengthen their competitive advantage in the regional banking market.
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