U.S. Bancorp announced today that its Avvance platform has been expanded to include a new developer portal, enabling financial institutions and fintech partners to embed point‑of‑sale financing directly into their own applications. The launch allows partners to customize loan terms and branding, with the portal offering more than 40 financial APIs for seamless integration.
The new Avvance offering provides consumer loans ranging from $300 to $25,000, with repayment terms between three and sixty months. Partners can tailor the experience through low‑code or full headless integration options, and U.S. Bank manages the entire loan application process, from underwriting to servicing.
LendPro, a leading consumer finance platform for retailers, is the first partner to adopt the new capabilities, demonstrating the platform’s appeal to merchants seeking flexible financing solutions. The partnership positions U.S. Bancorp to capture fee income from embedded lending and to deepen relationships with fintechs and retailers.
U.S. Bancorp, with approximately 70,000 employees and $695 billion in assets as of September 30 2025, is the parent company of U.S. Bank National Association. The Avvance launch expands the bank’s embedded financing footprint, adding a new revenue stream and reinforcing its strategy to grow fee‑intensive, technology‑enabled services.
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