USANA announced on July 1, 2025, an elevated opportunity for its global Brand Partners, featuring an updated brand story and an enhanced compensation plan. The new incentives are set to fully launch in October, providing Brand Partners with improved tools for attracting and retaining customers and team members.
USANA President and CEO Jim Brown stated that the strategy was developed in close collaboration with over 50 experienced Brand Partners and industry experts. The goal is to build upon USANA's strengths by adding incentives that appeal to new generations of entrepreneurs and reward existing partners for consistent growth.
Brent Neidig, USANA's chief commercial officer, highlighted that many enhancements target new Brand Partners, making it easier for them to earn income immediately from sales. This initiative aims to increase engagement and long-term success, marrying improved incentives with a revived brand story and products focused on whole-body, cellular nutrition.
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