USANA, a global leader in cellular nutrition, announced on August 22, 2025, a significant rollout of innovative new products, ingredient reformulations, and packaging upgrades at its 2025 Global Convention. These new and updated products are expected to be available for purchase in the coming weeks.
Jim Brown, USANA President and CEO, highlighted this as one of the biggest product rollouts in the company's history, emphasizing the R&D and product teams' efforts to enhance product effectiveness. The focus was on the Nutritionals line and the enhanced Celavive Cellular Skincare.
Additionally, USANA introduced its Health Professional Advisory Council, uniting industry-leading experts to serve as USANA ambassadors. This council will add credibility and fresh perspectives, supporting product development and focusing on meaningful customer experiences to champion USANA's vision and share the science behind its products.
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