Visa announced on December 4, 2025 that it will launch operations in Syria, partnering with the Syrian Central Bank to build a digital payments ecosystem. The partnership includes a roadmap to develop the necessary infrastructure and services for the country’s emerging payments market.
The agreement brings Visa’s global network, tokenization technology, and artificial‑intelligence capabilities to accelerate the rollout. While a detailed timeline has not yet been disclosed, Visa has outlined a phased approach that will begin with mobile‑wallet integration and merchant onboarding.
The move positions Visa in a market where digital payments are still nascent, offering a first‑mover advantage. Syria’s financial sector has been undergoing reforms and sanctions relief, creating a more open environment for international payment providers.
The expansion comes amid a broader trend, as Mastercard also signed a memorandum of understanding with the Syrian Central Bank in September 2025 to improve digital payment infrastructure. The parallel agreement underscores the strategic importance of the market and the competitive dynamics Visa will face.
Visa’s entry is part of its global strategy to broaden reach and diversify geographic exposure, potentially unlocking new transaction volume and revenue streams. The partnership signals confidence in Syria’s economic recovery and the effectiveness of its financial reforms.
While geopolitical and regulatory risks remain, the easing of U.S. and EU sanctions reduces barriers and supports Visa’s ability to operate. The company will need to navigate local regulatory requirements and ensure compliance with international standards.
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