Proof, a leading platform for securing the digital economy, announced a collaboration with Visa on 2025‑10‑23 to enable verified identities across high‑value or high‑risk payments, digital commerce, agreements, and banking. The partnership integrates Proof’s Certify platform—an EMV‑style, biometric‑secured identity solution—into Visa’s global payment network.
Certify provides cryptographic proof of identity, mirroring the security of EMV chip cards for online transactions. By embedding this technology, Visa can offer merchants and issuers a new layer of fraud protection, improve authorization rates, and streamline the checkout experience for consumers.
The collaboration expands Visa’s fraud‑prevention and digital‑identity capabilities, opening a new revenue stream and reinforcing its position as a leader in secure digital payments. It also positions Visa to capture a larger share of the growing market for identity‑verified transactions, potentially driving higher acceptance rates and customer trust.
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