VCI Global Limited announced a partnership with Mezzofy Holding Limited that will allow the company’s Smart Bridge Technologies arm to supply merchant‑issued vouchers and coupons to its Real‑World Asset (RWA) Exchange. The deal brings consumer vouchers from global brands such as Starbucks, Pizza Hut, and KFC onto the exchange, creating a scalable pipeline of redeemable assets that can be tokenized and traded on‑chain.
The partnership marks VCI Global’s first enterprise asset supply for its RWA platform, a milestone that transforms the company from a technology provider into a full‑service marketplace. By integrating a high‑velocity asset class—consumer vouchers that are issued, redeemed, and settled in real time—the company can rapidly deepen liquidity and demonstrate the repeatable model it plans to apply to other enterprise and institutional assets.
Financially, the deal introduces a new recurring revenue stream for VCI Global. Transaction fees and platform usage charges will generate ongoing income, diversifying the company’s revenue mix beyond its existing technology and consultancy segments. The partnership also positions VCI Global to capture a share of the growing tokenized asset market, which is projected to reach multi‑trillion‑dollar valuations over the next decade.
Mezzofy’s scale underpins the partnership’s impact. The company has processed more than $8 billion in voucher transactions across 16 markets, giving VCI Global immediate access to a substantial volume of real‑world assets. The breadth of Mezzofy’s merchant network—spanning fast‑food, retail, and hospitality brands—provides a ready‑made, high‑velocity supply chain that can be tokenized with VCI Global’s sovereign‑grade encryption and secure settlement technology.
The collaboration strengthens VCI Global’s competitive moat in Southeast Asia and beyond. By combining its advanced encryption platform with Mezzofy’s proven digital‑voucher ecosystem, the company offers a unique, compliant tokenization solution that protects merchant redemption integrity while enabling on‑chain liquidity. The partnership also signals VCI Global’s broader strategy to accelerate the commercial rollout of its RWA ecosystem and expand into AI‑driven infrastructure.
Management emphasized the strategic importance of the deal. Henry Chai, CEO of Smart Bridge, said, “This collaboration marks an important transition from platform development to enterprise execution. By starting with consumer vouchers issued by globally recognized brands, we are establishing a scalable and repeatable model for onboarding RWAs onto our Exchange.” Dicky Ying, CEO of Mezzofy, added, “Our merchant network represents recurring, real‑world consumer value issued by trusted global brands. Partnering with VCI Global allows us to bring these assets into compliant tokenized markets while preserving merchant redemption integrity and consumer trust.”
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