Novo Nordisk’s International Operations unit announced that it will adopt Veeva Systems’ Vault CRM platform, a move that expands Veeva’s commercial footprint and signals confidence in the company’s industry‑specific cloud. The commitment follows Veeva’s broader strategy to migrate life‑science customers from Salesforce to its own purpose‑built platform, a migration that is expected to be completed by 2030.
Veeva’s Vault CRM is a unified customer database that integrates sales, marketing, medical, and digital channels and incorporates AI‑driven insights. The platform’s compliance and data‑integrity capabilities are especially valuable in regulated markets, where Novo Nordisk’s EVP for International Operations, Emil Kongshøj Larsen, said the system will provide the technology foundation to drive commercial execution. Veeva CEO Peter Gassner added that the partnership “honors the trust Novo Nordisk places in our platform and underscores the role of AI in delivering medicines.”
Veeva’s commercial strategy has already produced strong financial results. In the third quarter of fiscal 2025, the company reported revenue of $811.2 million, up 16% year‑over‑year, and in the fourth quarter of fiscal 2025 revenue was $720.9 million, up 14% year‑over‑year. Management guided for fiscal 2026 revenue of $3.166 billion to $3.169 billion, a projection that reflects continued growth in its AI‑enabled cloud services and a deepening customer base. The Novo Nordisk win adds a high‑spending, multi‑year contract that reinforces Veeva’s ability to secure large, enterprise‑level agreements in the life‑science sector.
Novo Nordisk’s digital transformation strategy focuses on optimizing operations, augmenting its portfolio with digital tools, and exploring new avenues through data, automation, and AI. The adoption of Vault CRM aligns with that strategy, providing a scalable, compliant platform that supports Novo Nordisk’s global commercial activities and data‑driven decision making. By securing Novo Nordisk, Veeva strengthens its competitive position against Salesforce and other SaaS vendors, while expanding its revenue potential from a high‑profile, high‑spending customer. The partnership underscores the strategic importance of Veeva’s commercial cloud and its ability to secure large, multi‑year contracts in the life‑science industry.
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