On November 13, 2025, Venu Holding Corporation announced that global multi‑platinum artist Niall Horan has become a shareholder and strategic partner of the company and will serve as a founding member of its advisory council.
Horan, known for his solo career after leaving One Direction, has built a diversified portfolio that includes co‑founding Modest! Golf Management, investing in TGL’s Boston Common Golf and Whoop, and coaching on The Voice USA. His experience in music, sports, and technology positions him to bring both capital and industry insight to Venu’s growth plans.
Venu’s business model centers on developing multi‑season amphitheaters and intimate music halls that combine performance spaces with hospitality amenities. By adding Horan to its advisory council, Venu signals a continued focus on artist‑driven experiences and leverages Horan’s brand to attract new audiences, enhance venue marketing, and deepen relationships with performers across its expanding portfolio of luxury entertainment destinations.
CEO J.W. Roth said the partnership aligns with Venu’s vision to change how the world experiences live music, noting that Horan’s leadership and belief in creating lasting fan experiences fit perfectly with the company’s mission. Horan added that joining Venu “is a chance to help strengthen the bond between artists and fans, push boundaries, and create something amazing for both artists and fans.”
Venu has also partnered with industry leaders such as AEG Presents, Troy Aikman, Aramark Sports + Entertainment, Tixr, and Billboard, underscoring its strategy to leverage established players while expanding its own portfolio of premium venues. The partnership with Horan is expected to reinforce Venu’s competitive positioning in the live‑entertainment market and support its ongoing expansion into underserved markets.
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