Venu Holding Corporation announced on July 21, 2025, that its Founder, Chairman, and Chief Executive Officer, J.W. Roth, has personally purchased $5 million in Luxe FireSuites. These purchases were made at the company’s multi-seasonal amphitheaters in McKinney and El Paso, Texas.
Roth utilized proceeds from recent sales of his pre-scheduled 10b51 plan to fund this investment. He also stated his intention to increase his investment to $20 million in additional Luxe FireSuites over the next year, signaling deep confidence in VENU’s signature income-generating assets.
The company reported a 250% year-over-year increase in fractional ownership sales, reaching $77.7 million in 2024. Luxe FireSuites continue to drive unprecedented demand, offering a compelling combination of long-term financial return and exclusive access to live entertainment experiences, with multiple paths to ownership including structured financing and triple-net (NNN) real estate options.
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