Venu Holding Corporation announced a partnership with Boston Common Golf, the Fenway Sports Group‑owned team competing in the TGL league, on November 24 2025. The deal brings Venu’s experience‑driven hospitality model into the TGL’s SoFi Center in Palm Beach Gardens, where the team hosts its matches.
Under the agreement, Venu will deploy its signature hospitality and venue experience at every SoFi Center event, creating premium fan zones, curated food and beverage offerings, and immersive entertainment activations that blend music, culture and sport. The partnership also grants Venu branding rights across the venue’s digital platforms and access to the team’s fan base, which includes high‑profile players such as Rory McIlroy, Keegan Bradley, Adam Scott and Hideki Matsuyama.
Venu’s recent Q3 2025 financial results showed revenue growth driven by expansion into new markets and a $10 million share‑repurchase program. The company’s asset base increased as it invested in additional venues, positioning it to capture new revenue streams from sponsorships, ticketing and hospitality at TGL events. The partnership aligns with Venu’s goal of reaching 40 venues nationwide by 2030 and diversifying its income beyond traditional live‑event operations.
Boston Common Golf’s inaugural TGL season, which concluded in March 2025, saw the team miss playoff contention but still attract a sizable, engaged fan base. The team’s strategy of integrating music and culture—supported by investors Noah Kahan and Niall Horan—complements Venu’s own focus on multi‑faceted entertainment experiences. The partnership is expected to deepen fan engagement and broaden the team’s reach into Venu’s broader hospitality network.
Strategically, the alliance positions Venu to tap into the growing sports‑entertainment market, leveraging the TGL’s innovative blend of virtual and live play to create new sponsorship and hospitality opportunities. By embedding its hospitality expertise into the SoFi Center, Venu can showcase its venue capabilities to a new demographic, potentially generating additional revenue streams and enhancing brand visibility across its portfolio.
"Venu’s mission has always been to create remarkable experiences, and Boston Common Golf shares that same passion for connecting with fans in meaningful ways," said J.W. Roth, Founder and CEO of Venu. "Together, we’re blending the energy of music, culture, and sport in a way fans haven’t experienced before, and that’s truly something special."
"Venu has built an impressive reputation for creating dynamic, immersive entertainment experiences that bring people together," added Mark Lev, CEO of Boston Common Golf. "Their approach aligns perfectly with our belief that fan engagement extends beyond the competition itself. Music and hospitality are powerful ways to welcome new fans into the game and deepen their connection to it."
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