On January 8, 2026, Venu Holding Corporation announced that it has expanded its partnership with Aramark Sports + Entertainment, adding an equity investment and extending the collaboration to five premium venues. The expanded agreement now covers the Ford Amphitheater in Colorado Springs and four Sunset Amphitheater locations—McKinney, Texas; Houston (Webster, Texas); El Paso, Texas; and Broken Arrow, Oklahoma—each of which is powered by the EIGHT Elite Light Beer naming sponsor.
Under the new terms, Aramark will provide food, beverage, facilities management, and retail services across all five venues. The partnership also introduces premium hospitality offerings such as Luxe FireSuites and Aikman Clubs, designed to elevate the fan experience and increase dwell‑time earnings. The expansion builds on Aramark’s existing relationship with the Ford Amphitheater, where it has already been delivering services since the venue’s opening in August 2024.
Aramark’s equity investment, while the exact amount has not been disclosed, signals a strong vote of confidence in Venu’s multi‑seasonal, year‑round venue model. The investment is intended to support Venu’s growth strategy, providing capital for future venue openings and operational enhancements across the expanded portfolio.
Venu’s financial context underscores the significance of this partnership. For the twelve months ended September 30, 2025, the company reported a net loss of $42.13 million, although revenue had grown, driven in part by the successful launch of the Ford Amphitheater. The equity stake from Aramark is expected to help mitigate ongoing losses by improving operational efficiencies and expanding revenue streams from hospitality and concessions.
Founder, Chair and CEO J.W. Roth said the expanded partnership “is a strong vote of confidence in Venu’s fan‑first vision and the multi‑seasonal impact we’re building across the country.” He added that the collaboration will “raise the bar with elevated hospitality, seamless operations, and signature premium experiences for every fan at shows,” highlighting the strategic importance of the deal for Venu’s long‑term growth.
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