VEON Ltd. announced on March 6, 2025, that its subsidiary, Mobilink Microfinance Bank, was awarded the ‘CMO Marketing Campaign’ Award at the GSMA Global Mobile (GLOMO) Awards during Mobile World Congress 2025. The award recognizes the bank’s 'Invisible Heirs' campaign.
The 'Invisible Heirs' campaign addresses the systemic issue of women being denied their rightful inheritance in Pakistan, empowering them with tools to claim what is lawfully theirs. At its core is an inheritance calculator, integrated into Mobilink Bank’s Dost mobile app, which allows women to easily calculate their inheritance rights.
Aamir Ibrahim, CEO Jazz and Chairman Mobilink Microfinance Bank, remarked that this award is a testament to the commitment to driving meaningful societal change through innovation. This victory marks another milestone in VEON’s legacy of success at the GLOMO Awards, reinforcing its mission to create transformative digital services.
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