VEON Ltd. announced on November 11, 2024, that Banglalink, its digital operator in Bangladesh, has launched RYZE, a comprehensive digital lifestyle app. The app is specifically tailored to engage Bangladesh’s emerging generation, with over 48% of the country's 175 million people being under the age of 25.
RYZE is available to all mobile users across any network and includes an AI-powered prepaid package that offers resources for skill development, highly personalized entertainment, and tailored loyalty and rewards packages. This integration of AI-driven features aims to deliver a comprehensive lifestyle experience.
Erik Aas, CEO of Banglalink, explained that RYZE exemplifies the company's commitment to empowering youthful communities through seamless digital solutions. The app joins VEON’s growing roster of digital-first lifestyle apps, such as ROX in Pakistan and IZI in Kazakhstan, supporting VEON’s online services strategy across its frontier markets.
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