Baird upgraded V.F. Corporation's stock rating to 'Outperform' from 'Neutral' on August 26, 2025. The firm also raised its price target for VFC to $20 from $14.
The upgrade was based on improving prospects for the Vans brand, positive trends in product development, and enhanced social media engagement across VFC's portfolio. Baird noted progress in cost reduction and debt management.
The analyst highlighted that strong sales performance from The North Face and Timberland brands are helping to offset ongoing challenges at Vans. This indicates a more balanced and positive outlook for the company's overall turnaround strategy.
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