Vans, a V.F. Corporation brand, reopened its renewed flagship store on Oxford Street in London on November 29, 2024. The store features a completely reimagined shopping model.
With support from Retail Reply, the store eliminated traditional checkout counters, implementing a fully mobile system managed by sales assistants. This includes the integration of 'Tap to Pay' on iPhone for quick and secure transactions.
This innovative approach aims to redefine the in-store experience and marks a significant step for Vans in adopting cutting-edge mobile technologies to enhance customer convenience and operational efficiency.
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