V.F. Corporation hosted the second part of its FY25 investor event, 'Reinvent to Grow,' on March 6, 2025. CEO Bracken Darrell highlighted continued progress on the 'Reinvent' plan.
Key achievements noted include reduced costs, lowered net debt, improved performance in the Americas business, and significant steps in the ongoing Vans turnaround. The company has also reset its entire leadership team with new brand presidents.
VFC is adopting 'The VF Way,' a series of standardized processes designed to empower brands by enhancing creativity and building functional excellence. These actions are intended to fuel long-term growth and create a multi-brand advantage for VFC.
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