V.F. Corporation announced on September 15, 2025, that it has entered into a definitive agreement to sell its Dickies brand to Bluestar Alliance LLC for $600 million in cash. This divestiture is part of VFC's ongoing strategic portfolio optimization.
The sale of Dickies is expected to further reduce VFC's debt load, aligning with its commitment to strengthen the balance sheet and achieve its medium-term leverage targets. This follows the earlier divestiture of the Supreme brand.
This move allows VFC to sharpen its focus on its core outdoor and active brands, such as The North Face, Vans, and Timberland, as it continues to execute its 'Reinvent' transformation program.
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