On July 8, 2025, Viking Holdings Ltd was voted a 'World’s Best' for rivers, oceans, and expeditions by readers of Travel + Leisure in the publication’s 2025 World’s Best Awards. Viking was specifically named #1 for Expeditions, a position it has held since its first year of eligibility.
This recognition builds upon Viking's consistent accolades, including being rated #1 for Rivers, #1 for Oceans, and #1 for Expeditions by readers of Condé Nast Traveler in the 2024 Readers’ Choice Awards. No other travel company has simultaneously received such honors from both publications.
These awards, celebrating excellence across the travel industry, highlight Viking's commitment to destination-focused journeys and exceptional guest experiences. Such widespread and consistent recognition reinforces the company's premium brand image, which is crucial for attracting its target demographic and maintaining pricing integrity.
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