Largest Shareholder Fund 1 Urges Vera Bradley to Explore Strategic Alternatives

VRA
October 04, 2025

Fund 1 Investments LLC, Vera Bradley's largest shareholder with 10.0% beneficial ownership and 20.0% economic exposure, sent a letter to the Board of Directors on December 30, 2024. The letter urged the company to commence a strategic alternatives process, including pursuing opportunities under a larger organization or in the private markets.

Fund 1 cited a history of value destruction, poor recent operational performance, a failed brand turnaround, extremely negative macro sentiment for fashion brands, and a public float of less than $60 million as reasons for its recommendation. The firm believes thriving as a microcap company in current public markets is nearly impossible.

The shareholder expressed confidence that a strategic or financial buyer could complete a transaction at an attractive premium for shareholders. Fund 1 also indicated willingness to participate in transaction structures that would allow existing stakeholders to maintain or increase their interests in the company.

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