Vera Bradley, Inc. announced on March 14, 2025, that co-founder Barbara Baekgaard will not stand for re-election at the upcoming shareholders meeting and will transition to a Director Emeritus role. This change follows 40 years of her involvement with the company.
While stepping back from official board duties, Ms. Baekgaard will continue to remain involved in the company she co-founded and the Vera Bradley brand transformation. Her influence has been instrumental in shaping the business since its launch in 1982.
This transition is part of a planned Board refreshment and will reduce the size of the Board of Directors. CEO Jackie Ardrey stated that Ms. Baekgaard's leadership, creativity, and generosity have shaped the company, and her visionary thoughts and insights will continue to be valuable in her Emeritus role.
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