Vera Bradley, Inc. launched its first-ever original short film, 'Most Perfect Couple,' on August 19, 2025. The film was inspired by fan fiction written in 2002 by Kristen Mulrooney, who also stars in the film alongside Y2K actor Devon Sawa.
The short film aims to underscore Vera Bradley’s mission to celebrate multi-generational self-expression and joy by revisiting the emotional connection customers first formed with the brand in their youth. It features bags and accessories from the brand’s Fall 2025 collection.
This marketing initiative, created with creative agency CALLEN, is designed to re-engage loyal customers and expand reach to new market segments by leveraging nostalgia and brand heritage.
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