Vera Bradley, Inc. announced on October 2, 2025, a special holiday partnership with the Radio City Rockettes, celebrating the Rockettes' 100th anniversary. As part of this collaboration, Vera Bradley is reissuing its Original 100 Handbag, named after its original style number and inspired by co-founder Barbara Bradley Baekgaard's initial designs.
The Original 100 Handbag is part of Vera Bradley’s 2025 winter collection and is available in six nostalgic patterns, priced between $75 and $135. The Rockettes will be featured with the handbag across Vera Bradley’s social channels throughout the holiday season.
This partnership aims to celebrate the brands’ shared values of sisterhood, empowerment, and individuality, while leveraging the heritage of both icons to drive holiday sales and reconnect with consumers. The collection is available nationwide in Vera Bradley Full Line Stores, online, and at participating retailers.
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