Versus Systems Inc. announced a partnership with LiftMedia LDA to integrate its gamification and QR‑code engagement platform into LiftMedia’s digital out‑of‑home network across Spain and Portugal. The deal will deploy Versus technology in tens of thousands of elevator‑based screens, reaching an estimated 2.65 million people per day—about 4.4 % of the Iberian population—and generating roughly one billion impressions annually.
The collaboration is structured as a non‑binding Letter of Intent, with a Master Services Agreement expected to be finalized within 60 days. Versus will supply its interactive tools to enable real‑time challenges and rewards directly from LiftMedia screens, creating a measurable, data‑driven touchpoint for advertisers. This marks Versus’s first foray into the DOOH market and introduces a recurring licensing or revenue‑share stream beyond its existing ASPIS Cyber Technologies licensing model.
By entering the Iberian DOOH space, Versus aims to broaden its geographic footprint and diversify its customer base. The partnership positions Versus to leverage its proven engagement technology in a high‑traffic, high‑visibility environment, potentially accelerating adoption among other DOOH operators and strengthening its competitive stance in the interactive media sector.
Versus has faced significant financial challenges, reporting a net loss of $0.54 million for the nine months ended September 30, 2025, compared with a $0.56 million loss a year earlier, while sales rose from $0.057 million to $2.18 million. The company’s operating margin sits at –91.7 % and net margin at –75.2 %, but it maintains strong liquidity with a current ratio of 1,386.5 and no debt. The partnership is therefore seen as a potential catalyst for revenue diversification and a step toward meeting Nasdaq’s minimum shareholders’ equity requirement.
CEO Luis Goldner said the collaboration would “expand our reach into audiences eager for connection” and highlighted LiftMedia’s history of generating audience engagement in the out‑of‑home space. LiftMedia founder Flavio Polay added that integrating Versus technology would make its media schedule “even more targeted and special for consumers.” Analysts note that while the deal is promising, Versus’s ongoing losses and cash‑flow constraints remain a concern for investors.
Market reaction to the announcement has been cautious, with analysts emphasizing the company’s financial headwinds. The partnership is viewed as a positive strategic move, but investors remain focused on Versus’s ability to translate new revenue streams into sustainable profitability.
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