On December 17, 2024, the Federal Trade Commission (FTC) announced a ban on 'junk fees' for live event tickets, hotel bookings, and vacation rentals. This ruling aims to increase price transparency for consumers by requiring industries to disclose all mandatory fees upfront.
The FTC's action is part of a broader push for clearer pricing and billing practices across various sectors. For the hotel industry, this means that all charges, including resort fees and other mandatory add-ons, must be clearly presented to customers from the outset of the booking process.
This regulatory change will require hotel operators, including Wyndham, to review and potentially adjust their pricing display and billing methods to ensure full compliance. The impact on ancillary revenue streams and operational adjustments will be a key area for companies to manage.
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