On October 4, 2024, Brown Gibbons Lang & Company (BGL) Real Estate Advisors announced the completion of brand conversion and financial restructuring for three new Wyndham hotels, totaling 397 keys. These properties include the 113-key Wyndham Avon (OH), the 132-key Wyndham Noblesville (IN), and the 152-key Wyndham Westfield (IN).
The hotels' owners, Ceres Enterprises and The Orlean Company, also operate The Orbit Hotel, a Trademark Collection by Wyndham, bringing their total Wyndham-branded portfolio to four properties. BGL's Real Estate Advisors team facilitated the conversion, sourced new capital, and negotiated with lenders to optimize the assets' balance sheet.
This expansion delivers on Wyndham's promise of providing experiences for travelers and leverages the Wyndham Advantage, including global marketing, technology, and the Wyndham Rewards program. Ceres Enterprises President David Crisafi stated that switching to the Wyndham flag resulted in a significant boost to both top and bottom lines without changing asset location or physical condition.
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