Wyndham Hotels & Resorts announced on October 29, 2024, that it has signed nearly 600 direct franchise agreements across China over the past five years. This achievement follows the company's reacquisition of direct franchising rights for its Days Inn brand in China in 2019.
Wyndham is currently the largest U.S.-based hotel company in China by property count, with a footprint exceeding 1,600 hotels and 180,000 rooms across 13 of its 25 brands. In the first half of 2024 alone, the company signed direct franchise agreements for over 70 hotels in key markets such as Beijing, Jiangsu, and Guangdong.
This strategic focus on direct franchising has led to the opening of nearly 300 direct franchised hotels in China over the last five years and the introduction of brands like Hawthorn by Wyndham and La Quinta by Wyndham to the country. This approach aims to enhance brand consistency and foster long-term franchisee relationships, supporting expansion in China's growing travel and tourism market.
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