On June 17, 2025, Wyndham Hotels & Resorts announced the opening of its 100th Days Inn hotel in China, the Days Inn by Wyndham Shantou Jinping. This milestone underscores the brand's robust growth in the country since Wyndham reacquired direct franchising rights for Days Inn in 2019.
The Days Inn brand in China has achieved double-digit net room growth over the past five years, contributing to a 14% increase in Wyndham's overall direct franchising business during the same period. The brand's pipeline in China has also expanded by 25% year-over-year through the first quarter.
Wyndham's direct franchise business growth in China has generated strong returns, doubling FeePAR since 2018. This expansion aligns with China's projected growth to become the world's largest travel and tourism market within the next decade, positioning Wyndham for continued success in the region.
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