On May 20, 2025, Wyndham Hotels & Resorts unveiled over half a dozen new initiatives at its 2025 Global Conference in Las Vegas, focusing on technology, sourcing, loyalty, and marketing to drive owner success. These advancements are designed to lower costs, enhance operational efficiencies, and grow franchisees' bottom lines.
Key technology introductions include Wyndham Connect PLUS, an AI-driven guest engagement platform offering automated text messaging, voice assistance, and self-service check-in solutions. The company also launched Wyndham Gateway, a new guest Wi-Fi portal that creates new revenue streams through Wi-Fi upsell opportunities.
In sourcing, Wyndham introduced Wyndham Marketplace with PriceIQ for streamlined procurement and partnered with sbe's Everybody Eats for chef-driven food and beverage offerings. A new partnership with HUB International aims to provide affordable, high-quality insurance programs for franchisees.
The Wyndham Rewards program is being enhanced with 'Wyndham Rewards Experiences,' offering member-only access to events, and an industry-first collaboration with Applebee's for earning points on mobile orders with free hotel delivery. A new reimbursement model for free night stays will incorporate guest satisfaction scores, aiming to reward high-performing hotels. Additionally, a new portfolio-wide marketing campaign, 'Where There's a Wyndham, There's a Way,' was announced to unite its brands and loyalty program.
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