Wix and PayPal announced a partnership that allows Wix merchants to sync product catalogs and inventory to PayPal’s AI‑driven discovery and checkout services. Merchants can list their products on AI surfaces such as Perplexity and accept payments through PayPal’s Agent Ready service without additional integration.
Under the agreement, Wix merchants remain the merchant of record, keep brand visibility, and manage customer communications for transactions initiated by AI agents. The partnership builds on PayPal’s Agentic Commerce suite, which launched on October 28, 2025, and includes Store Sync for catalog and order management.
Wix’s Q4 2024 results showed revenue of $460.5 million, up 14% year‑over‑year, and bookings of $464.6 million, up 18% year‑over‑year. The company reported its first GAAP operating profit and free cash flow nearly doubled from the prior year. For 2025, Wix expects bookings of $2.025‑$2.060 billion and revenue of $1.970‑$2.000 billion, reflecting continued growth in its commerce and business solutions segments.
PayPal’s Agent Ready service is slated to launch in early 2026, giving Wix merchants a future pathway to accept payments directly through AI‑powered checkout experiences. The partnership is expected to expand Wix’s sales channels, increase merchant engagement, and potentially lift revenue from its commerce segment.
The collaboration positions Wix at the forefront of the emerging AI‑commerce wave and aligns the platform with the next generation of online shopping, reinforcing its competitive edge in the digital‑creation ecosystem.
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