On April 22, 2025, Warner Music Group announced a partnership with entrepreneurial powerhouse Anjula Acharia to launch '5 Junction,' a new joint venture label. This imprint will focus on discovering and nurturing U.S.-based artists of South Asian heritage.
The new label also aims to amplify the success of WMG's existing artists from South Asia and its diaspora. '5 Junction' will collaborate closely with LA-based Warner Records and WMG's India team, leveraging their combined expertise and infrastructure.
This initiative expands WMG's strategic focus on the burgeoning South Asian music market, building on existing partnerships like the Toronto-based 91 North Records. The goal is to enhance the global reach and cultural impact of South Asian talent within the world's largest music market.
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