On 2025‑10‑14, Walmart announced a partnership with OpenAI that allows customers and Sam’s Club members to shop directly within ChatGPT using the Instant Checkout feature. The collaboration expands Walmart’s AI capabilities and introduces a new channel for e‑commerce transactions.
The Instant Checkout feature lets users browse Walmart’s catalog, add items to a cart, and complete payment entirely inside the ChatGPT interface. The partnership builds on Walmart’s existing AI initiatives, such as its internal agent Sparky and AI‑powered search, and positions Walmart to compete with Amazon’s AI‑driven shopping experience.
By offering a conversational shopping experience, the partnership is expected to drive higher conversion rates and deepen customer engagement. It also aligns with Walmart’s broader strategy to integrate physical and digital channels, leveraging its vast store footprint for faster fulfillment and higher‑margin services.
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