Walmart today announced the launch of its new digital health platform, Better Care Services, which will be available to shoppers on January 15. The portal gives customers access to a network of third‑party urgent‑care and behavioral‑health providers, telehealth visits, and a nutrition hub powered by Walmart’s Everyday Health Signals technology.
The platform offers Walmart+ members a limited‑time $15 discount on select telehealth visits and is designed to integrate with in‑store pickup and delivery, positioning Walmart to capture the growing demand for convenient, low‑cost health services and compete with CVS, Walgreens, Amazon, and specialized telehealth providers.
In addition to the new platform, Walmart rolled back prices on more than 1,000 wellness‑focused items—including supplements, over‑the‑counter products, and fitness gear—to make health‑related purchases more affordable and reinforce its everyday‑low‑price promise.
The company also introduced a new private‑brand line, BetterGoods, featuring plant‑based and “made without” products, with 70% priced under $5, expanding Walmart’s private‑label portfolio and targeting health‑conscious consumers.
The launch signals Walmart’s continued push into health, leveraging its vast physical footprint and customer base to create an integrated health ecosystem, while the price rollbacks and new brand reinforce its strategy to drive traffic and sales in high‑demand categories and build recurring‑revenue streams for long‑term growth.
The combination of a digital health platform, price reductions, and a new private‑brand line positions Walmart to capture a larger share of the health and wellness market, strengthen customer loyalty, and generate new revenue streams that complement its core retail operations.
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