Winvest Group Limited's subsidiary, IQI Media Inc., has partnered with BioCalth International Inc., a leader in health supplements. This content management agreement includes profit-sharing incentives, aiming to drive BioCalth's direct-to-consumer sales. The agreement offers IQI Media a fixed monthly retainer and a percentage of the profit margin once total net revenue from conversions reaches $30,000 to $1,000,000+.
IQI Media will support BioCalth in launching its first e-commerce store and introducing its flagship product, calcium L-threonate, to new consumers. As part of the launch, IQI will implement a top-of-funnel (TOFU) strategy for social marketing to build awareness and trust. This partnership represents a concrete step towards diversifying revenue for Winvest and leveraging IQI Media's content creation expertise in a new market segment.
BioCalth is also expanding its manufacturing pipeline at its California plant, providing services to other pharmaceutical and nutritional supplement companies. This initiative involves integrating sales, data analytics, and backend management, serving as a core strategy for BioCalth's future growth.
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