WillScot Holdings Corporation announced its role as a presenting sponsor of the Borchetta Bourbon Music City Grand Prix, in partnership with Penske Entertainment Corp. This expands on their existing collaboration for the NTT INDYCAR SERIES and Indianapolis Motor Speedway races, deepening their involvement in major events.
For the event, WillScot will provide temporary space solutions to support event operations and enhance the fan experience. This includes a Fan Zone installation featuring a two-story WillScot FLEX modular building with an observation viewing deck and a FLEX modular beverage bar, showcasing advanced modular capabilities.
This sponsorship and partnership demonstrate WillScot's commitment to providing innovative space solutions for professional event operations across North America. It also highlights the deployment of specialized FLEX units for large-scale, complex event needs, reinforcing the company's market leadership.
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