Block, Inc. reported that its integrated ecosystem—Square, Cash App, and Afterpay—processed 124 million transactions during the Black Friday‑Cyber Monday period, a 10% increase from the 112 million transactions recorded in the same window in 2024. The volume was driven by 49.8 million unique consumers and 1.3 million businesses that used the company’s payment and commerce solutions.
In 2024, Block’s ecosystem handled 144 million transactions, a 17% jump from 2023. The 2025 figure, while lower in year‑over‑year growth, still represents a record high for the company and demonstrates its ability to scale during peak demand. The absolute volume growth from 2024 to 2025 was 20 million transactions, underscoring the continued adoption of Block’s services.
The surge was largely fueled by Afterpay’s buy‑now‑pay‑later (BNPL) platform, whose average basket size rose 10% and whose share of total transactions grew sharply. Cash App Card holders increased local spending by 25% year‑over‑year, reflecting a broader shift toward neighborhood merchants. Square’s merchant network also expanded, and a correction to Chicago’s Lower West Side transaction volume—adjusted from an initial $49 million to $8.4 million—was incorporated into the final count.
Nick Molnar, Head of Global Sales and Marketing, said the numbers “tell a powerful story about the future of commerce. When we give sellers the right tools and consumers more flexibility, local economies thrive. The integration of Square, Cash App, and Afterpay is creating a network effect that benefits everyone.” His comments highlight the company’s focus on local spending and the synergistic benefits of its ecosystem.
The data reinforce Block’s strategy of deepening customer engagement across its payment, lending, and BNPL services. Strong local spending and BNPL growth suggest that merchants and consumers are increasingly relying on the company’s integrated solutions, which should support future transaction volume and revenue growth. While no immediate market reaction data are available, the operational resilience demonstrated during the peak retail window is a positive signal for investors assessing Block’s long‑term execution.
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