Cash App Afterpay announced on August 19, 2025, an extensive partnership with Caleres, a leading footwear company. This collaboration brings flexible payment options to shoppers across Caleres' portfolio of brands, including Famous Footwear, Sam Edelman, Allen Edmonds, and Naturalizer.
Through this partnership, U.S. shoppers can now utilize Afterpay's Pay in 4 and Pay Monthly options for purchases both online and in select retail stores. This expansion aims to provide consumers with more control over their spending, particularly during key shopping seasons.
The addition of Caleres' brands to Afterpay's platform further demonstrates the growth of the buy now, pay later solution in the footwear and accessories category. This strategic move enhances Afterpay's merchant network and caters to evolving consumer preferences for transparent and flexible payment methods.
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