Yelp Inc. today announced its end-of-year product release, introducing more than 20 new updates designed to enhance the experience for both consumers and business owners. A key focus of this release is the integration of AI-driven features across the platform.
New AI-powered features include "Review Insights," which surface reviewer sentiment for common topics, and enhancements to "Yelp Assistant," the AI chatbot connecting consumers with service professionals. These tools aim to simplify how users discover and learn about local businesses.
For business owners, Yelp introduced AI-powered improvements such as job summaries to help manage their inboxes and a "smart selection" tool that automatically optimizes ad performance. Craig Saldanha, Yelp's chief product officer, stated that the company rolled out over 80 new features in 2024, leveraging AI to harness its vast user-generated content.
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