Yelp Inc. temporarily disabled new reviews for a McDonald's location in Feasterville, Pennsylvania, on October 21, 2024. This action followed an influx of unusual comments that were not based on genuine, firsthand experiences with the business. The reviews described political figures and events, rather than customer service or food quality.
The company utilized its "unusual activity alert" system to pause commenting on the business page. Noorie Malik, Yelp's vice president of user operations, stated that reviews must be based on a genuine, firsthand experience to remain a useful resource for the community. Moderators will clean up the page to reflect only authentic consumer experiences once the activity subsides.
This incident underscores Yelp's ongoing efforts to combat review manipulation and maintain content integrity. According to Yelp's 2023 Trust & Safety Report, 112 U.S. business pages received unusual activity alerts related to politics or political figures, leading to the removal of over 5,000 reviews.
The content on BeyondSPX is for informational purposes only and should not be construed as financial or investment advice. We are not financial advisors. Consult with a qualified professional before making any investment decisions. Any actions you take based on information from this site are solely at your own risk.