On October 23, 2025, Yelp announced its most significant AI update yet as part of its 2025 Fall Product Release. The release includes more than 35 new features, such as Yelp Assistant, Menu Vision, and AI‑powered call‑answering solutions, designed to make local discovery more conversational, visual, and seamless.
Yelp Assistant now answers any question about a business by leveraging large language models and Yelp’s authentic reviews to provide concise, relevant answers. Menu Vision allows diners to scan menus with their phone camera to see photos and reviews of dishes. The AI‑powered call‑answering solutions—Yelp Host and Yelp Receptionist—help restaurants and local businesses never miss a call by answering and triaging incoming calls.
Pricing for the new services starts at $149 per month for Yelp Host, with a $99 per month option for Yelp Guest Manager customers, and $99 per month for Yelp Receptionist. The launch underscores Yelp’s commitment to enhancing the consumer and business experience through AI, positioning the company to capture higher‑intent leads and improve operational efficiency for local businesses. The update is expected to strengthen Yelp’s competitive moat in the services and restaurant segments.
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