Prime Line, a division of S&S Activewear, announced a strategic partnership with YETI, making Prime Line the preferred supplier of YETI products in the promotional channel. This collaboration aims to provide customers with access to YETI's premium outdoor brand for customization.
Starting July 23, 2025, Prime Line will offer a curated selection of 10 of YETI's most popular drinkware styles, available in up to four colorways. This initiative allows businesses to leverage YETI's brand prestige and product quality for their promotional merchandise.
The partnership is expected to expand the YETI collection in 2026, bringing more innovative products to the promotional marketplace. Prime Line will ensure deep inventory levels and quick turn times to meet anticipated high demand, further extending YETI's market reach.
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