Matt Reintjes, the President and Chief Executive Officer of YETI Holdings, Inc., has been appointed as an independent director to the Board of Directors of Harley-Davidson, Inc. This appointment became effective on September 15, 2025.
Mr. Reintjes brings extensive experience in commercial strategy, brand and product development, operations, supply chain, and finance to the Harley-Davidson board. His leadership at YETI since 2015 has been instrumental in transforming it into a leading global outdoor brand with a growing international customer base.
This appointment signifies external recognition of Mr. Reintjes's proven track record in leading a premium brand, driving product innovation, and spurring international growth. His expertise is expected to be valuable to Harley-Davidson as it executes its strategy and pursues future vision.
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